• A video-based course with short 2-3 minute tutorials to onboard users to Evernote Business
  • Designed, wrote, and produced content, script, assets, and recordings for complete set of 7 videos
  • Produced 1-minute version of ‘How to Create a Space’ video and ran a 2-week, A/B experiment to test impact of in-app video on user on-boarding; Results showed a decrease in deflections by 14%