OMNI-CHANNEL MESSAGING FOR RELEASE OF EVERNOTE iOS 8.O

Consistent messaging across Product and Marketing channels to motivate new and existing customers to install or update Evernote on their iPhone and iPads to Evernote 8.0.

ACHIEVEMENT(S):

  • Crafted the ‘Organization made simple’ tagline and 3 compelling aspects of the new release to highlight.
  • Produced all copy for a blog post, direct emails, a promo video script, a FB Live Event script, social media posts, and help articles.

 

Facebook post to drive traffic to the iOS 8.0 blog post announcement

View Facebook post »  

 


Blog post to announce launch of Evernote iOS 8.0

View published blog post »

 


Evernote iOS 8.0 promo video captions and sample notes

View promo video on YouTube »

 


 

FB Live training event to introduce new iOS 8.0 features

Watch recorded event on Facebook »