EMAIL MESSAGING PROPOSED FOR GOOGLE OPENID LAUNCH
Initial email to announce new Google OpenID support for Evernote and to encourage everyone to connect their Google accounts to Evernote
ACHIEVEMENTS:
- Worked closely with Product, Marketing, and Support teams develop consistent messaging across all communication channels.
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Crafted copy for three different proposed ways to communicate campaign message.
- Wrote a blog article to accompany email with copy consistent with final email messaging.
CONCEPT 1: ‘Quicker & Simpler’
CONCEPT 2: ‘Newsy’
CONCEPT 3: ‘Best of Both’
